Pride face lift project (converting pride to lift back model)

Status: Completed - In the production
Goals: To diversify and optimize the products
Client: SAIPA
Starting date:  Nov., 1997
Finishing date: Jan., 2003
In 1997, SAIPA charged the center with a project to convert Pride to a  lift-back model, which adds up to the fourth member of the Pride family. Pride 141(lift back) will hit the streets in
a totally different form that appeals to the taste of youths and families. The current project was implemented fast, thanks to the experience of previous projects. The ongoing project is now in the production and has won popularity