Pride face lift project (converting pride to lift back model)

Status: Completed In the production
Goals: To diversify products of SAIPA and claim a bigger share on the market
Client: SAIPA
Starting date:  March, 1995
Finishing date: January 1999
After Pride family cars faced a rising market, SAIPA Company decided to diversify it products. Back then the Automotive Industries Research and Innovation Center was tasked with a designing project for Pride Station. The new model is an inexpensive, roomy and appropriate vehicle for the Iranian families. The project amounts to the first-ever plan to convert
a vehicle which has been implemented by the center
Link to additional pictures with blow-up capability