During the Development of a new car, styling is considered as the foremost operative task of Industrial Design group. This is of unique importance due to the groups vital role in accomplishing the projects predefined targets.

In AIRIC (Automotive Industries Research and Innovation Center), Industrial Design management takes responsibility for all planning and execution tasks related to the Styling of any new car . These are accomplished by our experts capabilities and the Airics facilities, based on the projects definition.

Activities incorporate following items:

• Exterior & Interior styling research for theme idea sketches.

• Developing ideas in the format of visualized renderings and presentations.

• Exterior & Interior CAS(Cad Aided Styling) virtual modeling.

• 3D virtual models Presentation with perception of new vehicle in the future.

• Physical scale and 1:1 modeling(Mock-up).

• Ergonomic Layout Packaging Design.